It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Benefit options available depending on contract factors and upon meeting requirements.

The Search Engine Manager (SEM/SEO) at ServiceNow will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive ServiceNow's global business. In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand ServiceNow’s digital footprint across paid search platforms.

What you get to do in this role: 

• In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline.
• You’ll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.

Key activities: 

• Manage key paid and organic media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
• Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with ServiceNow
• Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
• Oversee key relationships with external vendors, including data partners, managed services, the search media companies, and SEO specialists
• Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
• Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RLSA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
• Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up
• Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business
• Act as consultant and expert for each line of the business, addressing their needs and tailoring service and media advise based on the unique business goals
• Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines

In order to qualify for and be successful in this role, you should have:

• Solid framework of concepts in overall digital media landscape
• Fluency in all tools, processes and goal for paid and organic search management
• Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
• Deep experience with SEM best practices for B2B
• Understanding of good SEO practices and how it benefits SEM
• A/B and multivariate test design, optimization and ROI
• Advertising analytic skillset
• Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations
• Ability to maintain composure in fast pace and dynamic atmosphere
• BA/BS degree
• 7+ years of digital marketing experience

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.