It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Benefit options available through Magnit Global, depending on contract factors and upon meeting requirements.
We are seeking an experienced Brand Measurement Manager to provide coverage for a team member on parental leave. This is a 6-month contract position with the potential for extension, depending on your start date and the evolving company needs at the conclusion of the initial contract period.
The ideal candidate is a data-savvy marketer who can seamlessly integrate into an established brand measurement program and sustain momentum on key initiatives. You'll be joining the Brand Strategy & Creative team at ServiceNow during an exciting period of brand growth, working closely with our analytics team, external research partners, and internal marketing teams.
Primary responsibilities
Brand measurement and reporting program management: You will serve as the primary driver for ServiceNow's established brand measurement program, working in partnership with our analytics team and external research partner. Your focus will be on maintaining and enhancing our existing measurement framework while delivering actionable insights to executive leadership and uncovering new findings to refine our marketing strategies.
Key activities include regularly monitoring and analyzing key brand metrics, with a primary focus on unaided and aided awareness and consideration across global markets, utilizing analytics tools such as Morning Consult, Nielsen, and Sprinklr. You'll oversee production of quarterly strategic reports on brand performance, conducting competitive analysis to ground tracker data in a broader market context, building recommendations based on findings, and summarizing insights clearly for executive understanding.
You'll also drive strategy for evolving our tracker questionnaire in line with business changes and new measurement opportunities, while integrating our owned data with broader industry data and methodologies around brand health (including Interbrand Brand Valuation, Kantar BrandZ).
Secondary responsibilities
Voice of the customer integration: You'll collaborate on and lead initiatives to better integrate customer perspectives into our brand strategy foundations and day-to-day work. This includes consulting on campaign tracking methodologies, supporting customer interviews and focus groups, and creative testing.
Required qualifications
Preferred qualifications
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
