It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Benefit options available through Magnit Global, depending on contract factors and upon meeting requirements.

As an Account-Based Marketing leader, you will play a pivotal role in helping to shape our global account-based marketing (ABM) strategy in partnership with our GSI and hyperscalers. You will be responsible for developing, managing and executing Partner ABM one-to-one account plans for a defined set of focused strategic accounts.

As a key member of a high-performing team, you will be focused on delivering ABM strategies that deliver measurable outcomes such as pipeline, deal acceleration, loyalty, and advocacy. The ideal candidate will have a strong background in running integrated marketing campaigns and is someone who will thrive in a fast-paced environment.

Weekly Orchestration & Coordination

• Lead weekly cross-functional alignment meetings with ServiceNow Account Executives, GSI channel leadership, and agency partner
• Serve as primary point of contact between ServiceNow and GSI stakeholders
• Update account stakeholders on program momentum, emerging risks, and priority shifts
• Coordinate executive engagement activities (EBCs, Innovation Days, curated experiences)

Account Strategy & Execution

• Execute against documented account GTM plans and marketing plays for all four accounts
• Translate account strategy into specific campaigns, content, and engagement tactics
• Track shifting stakeholder dynamics, competitive threats, and buying signals within each account
• Maintain account momentum tracking and prevent priority drift across all four accounts

Pipeline & Engagement Management

• Track campaign effectiveness metrics: engagement, meetings booked, pipeline generated
• Report weekly on account health, program momentum, and progress toward quarterly objectives
• Identify pipeline acceleration opportunities and flag blockers for sales leadership

Content & Campaign Execution

• Partner with internal design, digital teams, and external agency to execute account-specific campaigns
• Ensure content aligns with account-level GTM plays and GSI co-sell positioning
• Oversee campaign calendar, digital activation timelines, and content production workflows
• Manage content delivery and engagement tracking across all four accounts

Account Intelligence & Database Management

• Maintain and update comprehensive account profiles, organizational charts, and stakeholder maps
• Build and manage database of named contacts aligned to account and GSI objectives
• Track decision-maker changes, organizational shifts, and role transitions
• Document insights and intelligence to inform account strategy adjustments

Reporting & Analytics

• Track KPIs and metrics: TAM penetration, NNACV progress, engagement rates, pipeline velocity
• Provide weekly and monthly program health reports to Director and sales leadership
• Document lessons learned and program evolution for continuity post-maternity leave

Stakeholder Management

• Maintain weekly contact with GSI partner channel leaders and account leadership
• Communicate program status, wins, and escalations with ServiceNow sales teams
• Manage agency partner workflows, deliverables, and production timelines
• Maintain executive relationship continuity for all four accounts

Baseline (Required)

• 8+ years in marketing and/or sales roles within high-technology software companies
• Minimum 3 years specifically in Account-Based Marketing, key account marketing, or demand generation
• Hands-on experience with CRM and marketing automation platforms

Preferred

• Prior experience managing enterprise accounts
• Direct experience with GSI partner ecosystems
• Experience managing budgets and cross-functional project delivery in fast-paced environments

Education

• Bachelor's degree (BS/BA) in Marketing, Business Administration, or related field
• ITSMA certification in Account-Based Marketing 

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.