It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Benefit options available depending on contract factors and upon meeting requirements.

Duties

The Demand Generation Senior Manager will drive data-informed decision-making through planning, modeling, and analysis. Responsibilities include optimizing reporting for registration and revenue performance, collaborating cross-functionally with Strategy Events, Marketing Analytics & Insights and Field Marketing Teams, and enhancing demand generation strategies based on registration performance.

Key Responsibilities:

• Data-Driven Decision Making:
  Utilize reporting tools and data analytics to monitor and analyze campaign performance, providing actionable insights for continuous improvement. Ensure that demand generation strategies are consistently aligned with business goals.
• Cross-Functional Collaboration:
  Work closely with the Marketing Analytics & Insights team to ensure seamless tracking of event registration. Collaborate with Field Marketing teams on performance and opportunity to target customer and prospects to achieve objectives.
• Campaign Performance Optimization:
  Analyze registration and campaign performance to identify opportunities for optimization and enhancement. Partner with marketing stakeholders on opportunity improve conversion rates and overall campaign effectiveness.
• Reporting & Forecasting:
  Develop dashboards, reports, and performance metrics that track demand generation performance. Collaborate with the broader marketing team to ensure alignment on KPIs and reporting standards. Provide regular updates on campaign performance and lead metrics to leadership.
• Marketing Technology & Tools Management:
  Optimize the use of marketing technology platforms, such as PowerBI and Rainfocus, to improve reporting, segmentation, and overall demand generation processes.

Skills

In order to qualify for and be successful in this role, you should have:

• 8+ years of experience in demand generation, digital marketing, or related roles, with a proven track record of driving revenue through lead generation strategies. Prior experience in field marketing role is a plus.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven recommendations.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Proficient in reporting and analytics tools (e.g., PowerBI, Tableau, Excel).
• Strong project management skills and the ability to manage multiple campaigns and priorities.
• Strategic thinker with a deep understanding of demand generation best practices.
• Self-starter who can take ownership of projects and deliver results in a fast-paced environment.
• Passion for data and using it to drive business outcomes.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.